When a developer takes on a new app development project, the first thing that comes to his mind is whether to go for a native or hybrid app. The next thing is a choice between two operating systems iOS or Andriod. Every single person will have a question in their mind that which platform is to be used for developing an app. Every business will adopt a profit oriented approach. The app developer will be finalizing the strategies which deliver the best possible outcome. The choice between two operating systems certainly relies on requirements of company, its reach, target consumer segments, mobile marketing strategies and also on its promotion time.